AI can do the work. Knowing what to work on, when it's done, and whether it matters — that's the hard part. 14 weeks of measurement, three frameworks, preliminary results.
In a 14-week single-studio pilot, decision latency fell by roughly 68% and no projects went unreviewed. Three integrated frameworks for managing AI-augmented creative work.
Three tiers (Campaigns → Content Briefs → Production Outputs) bridge strategy to execution. One anchor piece generates multiple platform adaptations. Resource visibility before commitment, not after overload.
A three-tier system for planning and executing marketing campaigns. Maintains narrative coherence across platforms while enabling parallel production and resource visibility. Developed internally, tested over two months.
Every task should trace back to a strategic outcome. Without this golden thread, you're busy but not building. The missing layer is outcome-driven initiative governance.
Tasks without strategic lineage often fail silently. When daily work can't trace back to outcomes, studios tend to optimize for motion instead of progress—shipping content that compounds nothing.
Four layers—Value Streams, Strategic Outcomes, Initiatives, Tasks—with explicit linkage create the 'golden thread' that traces any daily task back to strategic purpose.
A four-layer hierarchy connecting daily tasks to strategic purpose. Value Streams organize the portfolio, Strategic Outcomes define success, Initiatives bound the programs, and Tasks do the work—with explicit linkage at every level.
Allocate creative attention using simple indices that balance exploitation of proven ideas with exploration of new concepts. Score tasks 0-22 based on Revenue, Portfolio Value, Engagement, and Exploration—then pick the highest score 90% of the time.
A practical heuristic for allocating creative attention across competing projects, inspired by multi-armed bandit theory. This is not a formal reinforcement learning implementation—it's a pragmatic decision framework that balances exploitation of proven ideas with exploration of new concepts.
Individual posts succeed while campaigns fail because nothing connects daily content to quarterly goals. The missing layer is campaign-level governance.
Marketing campaigns fragment when strategy lives in one system and execution in another. The gap between 'why we post' and 'what we post' creates drift, wasted effort, and content that compounds nothing.
Explicit decision boundaries, three-gate closures, and restart protocols enable AI delegation without losing quality or control.
Operational protocols for delegating creative and operational work to AI agents. Decision boundaries, quality gates, restart protocols, and the three-gate closure system—developed through 8 weeks of internal pilot use at NullProof Studio.
Creative work operates on three distinct rhythms (daily, weekly, monthly)—forcing everything onto one calendar creates decision latency and kills both deep work and incubation.
Creative studios often struggle when all work runs on one rhythm. Multi-clock work separates daily shipping, weekly strategy, and monthly dormant review so ideas can mature without chaos.
A three-band operating system (HF/LF/Dormant) for creative studios that protects deep work, reduces task starvation risk, and uses Bandit Scores to balance exploitation with exploration. Developed and tested at NullProof Studio.
